One of the most important pieces of advice we can give to any golf clubs is to work hard on growing your email database. Having a large email database will give your golf club a competitive edge over your competition. A good email campaign can be the most effective way to generate leads and remember, effective marketing works anywhere; it doesn’t matter if your located in highly populated area or in a more rural area.

Increasing your email database couldn’t be easier. Below are a few very easy ways for your golf club to increase its email database:

• Data collection pop ups on your website

When you are trying to grow a database, you need to give people a reason to give their information. It could be a free round of golf, an exclusive offer, a free sleeve of golf balls or entry into a free competition. TIP: You can also customise the signup form, which allows you to segment the database further.

• Tee time booking systems

Whatever ‘tee time booking system’ your golf club uses it is vitally important that you use it to its full potential and this includes having your staff fully trained on how to use the system correctly. Each time the office or the pro-shop takes a booking make sure they are inputting the customer’s full details onto the system. This will result in, not only your database growing, but your database growing with relevant people, who are interested in playing your course. Once the system is set up correctly the data should be integrated directly into your email database.

• Free competitions

This idea is simple but effective. Run a weekly or monthly competition from the Pro-Shop where every entry into the competition required an email address. In a few months, you will have gathered a few hundred email addresses which can be added to your overall database. Again, running onsite competitions will not only build the size of your database, but it will improve the quality of your database as you are collecting information from golfers who are interested in playing your course.

• Social Media

Every golf club uses several social media platforms, so why not incorporate your email signup form into this form of marketing. Simply integrate your email signup form to your most popular social media platform and watch that email database grow!