What We Do

The team at My Golf Group have developed a comprehensive suite of uniquely designed products, which combine to give golf clubs a marketing solution that targets each of their key revenue streams, throughout the year.

New!  Together with our sister company, Synergy Golf, we now provide a complete Golf Consultancy, Management and Advisory Services. Drawing on the experience from two of the most reputable companies in the Irish golf industry, we offer a full range of golf consultancy, professional management and advisory services such as golf club management, course maintenance, financial forecasts, business development, database management, social media management, tee time utilization and much more.

Marketing Solutions

My Golf Group specialise in providing golf clubs with a complete marketing solution, which allows them to actively target each key revenue stream, throughout the year. Our innovative and award-winning products have been specifically designed to promote the major revenue streams for golf clubs, with the overall aim of successfully driving your business. We tailor our marketing campaigns to suit the needs of our clients and 95% agree that their marketing campaign gives them exceptional exposure and a significant return on their investment.

Society Golf

Society Golf

Our award-winning product, My Golf Society, gives golf clubs the opportunity to target golf groups throughout the year. Together, our Golf Society website, our publication The Golf Society Bible, our Digital Magazines and our experienced sales team help drive both direct and indirect business to our partners.

Golf Membership

Golf Membership

Increase your membership base through our My Golf Membership platforms. Our innovative Golf Membership website and the 'Golf Membership' Digital Magazines are uniquely designed and offers users quick and easy access to the must-have golf membership deals from across the country.

Open Fixtures

Open Fixtures

Make your open fixtures a success! The My Golf Opens platform gives golf clubs the opportunity to actively promote their open fixtures, open weeks and scratch cups. Using the latest in mobile, search and location technology, the My Golf Opens website, mobile app and digital magazines are ideal for targeting golfers.

Marketing Consultancy

Marketing Consultancy

The most important and valuable information that your golf club has is the database of your customers and potential customers. My Golf Group have over 80+ years experience in the golf marketing industry and provide a full marketing solution that allows your golf club to grow its own database and target it effectively.

Green Fees

Green Fees

Are you looking to increase your ‘off peak’ green fees? Our innovative My Golf Deals website and mobile app provide golf clubs with a platform to highlight their very best deals and special offers to thousands of golfers every day. Our creative campaigns are a fantastic way to boost revenue at a time most convenient to you.

Corporate Golf

Corporate Golf

Coming Soon! My Golf Group will soon be offering golf clubs the opportunity to promote their facility to thousands of corporate businesses through the year. This will be achieved through our dedicated corporate golf website and through a specialised corporate golf section in The Golf Society Bible. A product not to be missed!

Golf Consultancy

New! Together with our sister company, Synergy Golf, we now provide a complete Golf Consultancy, Management and Advisory Services to a select portfolio of golf clubs. Drawing on the experience and expertise from two of the most reputable companies in golf, we specialise in all aspects of golf course maintenance, golf club management and sales & marketing. We provide years of knowledge with a passion for business innovation, to provide our clients with a long-term strategy for sustainability, growth and success.

As a professional management company, we provide clients with a modern, efficient and effective business framework which ensures their golf club can sustain the demands of an ever-challenging marketplace and in-turn realise their full potential. We offer a full range of professional management services, each of which are specially designed to suit their requirements.

Management

Management

Our management philosophy is based on a simple statement "working with you!". We listen to what you want to achieve and we help formulate a business strategy to help achieve your goals. We achieve these goals and ambitions on behalf of our clients by working closely with committees, owners and staff to help ensure the long-term sustainability of he facilities. We use our many years of experience from both My Golf Group and Synergy Golf to enhance procurement, IT, design, development, finance, customer service, reporting, health and safety, and course maintenance, all geared towards a greater focus and improvement in the management of your business.

Maintenance

Maintenance

Lead by director Ronan Branigan (MSc. Golf Course Architecture), we pride ourselves on offering an agronomic development plan capable of improving any golf course. We utilise proven golf course maintenance techniques to ensure playing surfaces for members and guests are significantly improved. Our focus is on providing clients with a long-term sustainable agronomic platform that ensures the quality of the surfaces improve consistently over time. We work with you in across all areas including procurement to ensure you're getting the quality products and machinery at the correct cost. Our highly skilled team and network of contractors will provide your members and guests with a golf course that is aesthetically pleasing on the eye and a pleasure to play.

Sales & Marketing

Sales & Marketing

Together, the team at My Golf Group and Synergy Golf are well equipped to provide our clients with a comprehensive marketing solution. We understand the key components that drive revenue to a golf business and our strategies focus heavily on these. Growing green fee, membership, society, corporate, open fixtures, food & beverage and pro-shop revenue is essential for the long-term success of the golf club. As a result, these all take centre stage in our business strategies. We use all the latest technologies online and throughout the various social media and digital marketing platforms to enhance your golf club's presence in the marketplace.

Financial Management

Financial Management

Although golf clubs may be judged on the aesthetic and condition of the golf courses, it will only be able to operate successfully if its financially sound. 'An organisation's financial success of a business'. For this reason , there is a strong focus on providing our clients with an indepth set of financial projections witch will be used to guide the core activities of the golf club. The financial projections include components such as budgets, cash flow forecasts, management of accounts, monitoring and reporting throughout the year. We pride ourselves on providing a realistic set of projections and more importantly reaching these figures!

Business Development

Business Development

The primary focus of the consultancy/advisory service is to grow your business, improve its profitability and to develop your golf facility into a long term sustainable business. This is achieved by growing providing our partners with a strategic plan to grow your membership, society golf, open fixtures, casual tee times and proshop/bar/restaurant revenues. Each of these components are as important as the next. The first step is to analyse all aspects of your golf business. We then use our business innovation, coupled with our proven successful management techniques to help take your golf club to a new level.

Buysiness Review

Buysiness Review

When undergoing an independent business review, we will draw on the experiences from both My Golf Group and Synergy Golf which allows us to provide golf clubs with an in-depth review, which covers every aspect of the business. Following this in-depth review, we will give a number of strategic recommendations which are to be reviewed by the golf clubs committee, the owners or the management team. The business review includes some of the following areas: operational processes, management structures, club structures, IT systems, Financial performance, course maintenance, sales & marketing techniques, database management, staff and much more.

WE LIKE

The Team

My Golf Group is an Irish company founded by directors Andy Kenny and Garrett Donnery. Andy and Garrett are two of Ireland’s leading golf management consultants. Through their own practical experience in managing and operating numerous golf facilities, the pair identified a need in the Irish market for an all-in-one golf marketing agency.

My Golf Group was launched in 2008. Our specialist team use a combination of experience, innovative products and new technologies to deliver significant, measurable and commercial results to all our partners.

  • Garrett Donnery Company Director
    Garrett Donnery Company Director

    As a professional management and advisory consultant, Garrett’s understanding of the inner financial workings of a golf business has allowed him the opportunity to turn around some of Ireland’s busiest courses. A co-founder of My Golf Group, Synergy Golf professional management and advisory company and a member of Grange Castle Golf Club, Garrett’s extensive career managing the workings of top courses has lead him and his business partner Andy Kenny to become two of the most sought after golf management consultants in the country.

  • Andy Kenny Company Director
    Andy Kenny Company Director

    As an expert consultant in golf course maintenance and management, Andy has been busy forging a career advising some of Ireland’s top courses and resorts from across the country. As co-founder of My Golf Group, Synergy Golf professional management and advisory company, Target Golf and a founding member of Grange Castle Golf Club, Andy’s extensive career and wealth of knowledge in managing, marketing and operating of golf clubs has led him and his business partner Garrett Donnery to become two of the most sought after golf management consultants in the country.

  • Eoin Francis Group Commercial Director
    Eoin Francis Group Commercial Director

    During his time at My Golf Group, Eoin has been responsible for driving over €10m worth of society and corporate business directly to our partners. As Group Commercial Director for all My Golf Group’s platforms, Eoin’s responsible for all marketing operations, driving new customer engagement, development of the group’s portfolio of products and platforms and to devise and deliver successful revenue streams for our loyal partner base. Eoin also consultants, through the group’s parent companies, on operations of several golfing facilities around the country.

  • Brendan Mackey Sales & Relationship Manager
    Brendan Mackey Sales & Relationship Manager

    As a trusted client adviser, Brendan works closely with our partners to maximise long-term revenue opportunities. Having spent a number of years in-house at one of Ireland’s top golf resorts, Brendan has experienced the challenges faced by golf clubs in a fiercely competitive environment. From travelling the country meeting and greeting new and perspective partners, Brendan’s on the ground experience is essential to us understanding our client’s specific needs and how the My Golf Group platform of products can assist with driving their business.

  • David McKenna Sales & Marketing Executive
    David McKenna Sales & Marketing Executive

    A graduate with a passion for golf and marketing, David assists senior members of the My Golf Group team with implementation of sales and marketing strategies for our trusted partners through our platforms. From compiling news stories, marketing trends and golf statistics, managing social media content and engaging with our 40K+ database of golfers to assisting with partner bookings and enquiries and ensuring our society and corporate golf days are expertly organised from start to finish, David is a valued member of the My Golf Group team.

  • Sean Brennan Operations Manager
    Sean Brennan Operations Manager

    As Operations Manager, Sean is responsible for implementing all marketing and operational strategies for My Golf Group. Supporting the Group Commercial Director, Sean assists with the development and implementation of the group’s portfolio of products, works closely with the designers to execute impactful marketing campaigns and heads up all booking agent operations for My Golf Society. Sean also works with our partners to devise society and corporate event strategies, their on-site visual merchandising and brand presence and all partner bookings and enquiries.

MY GOLF GROUP CLIENTS

Testimonials

My Golf Group are very proud of the excellent working relationships we have built with our partners all across the country. Here’s what some of our partners had to say about their experiences with My Golf Group.

  • “At Powerscourt we have had a long association with My Golf Group and we are confident in including them as partners in our ‘Marketing Mix’. They are the premium golf media brand in the Irish market and they are the right fit for the message that we want to send to our customers. The innovation of the products they offer and willingness to adapt to market demands has enabled us to grow our business with them year on year and we will continue to work with them into the future”.

    Gavin Hunt – Director of Golf
    Powerscourt Golf Club
  • “Through our partnership with My Golf Group we are assured that we are maximizing our marketing presence by communicating through the most targeted platforms available to the Irish market. The direct bookings we receive through our partnership gives us the peace of mind to concentrate our efforts on other aspects of the business. We see My Golf Group as an extension of our team and the added value they bring to St. Margaret’s Golf & Country Club is priceless.”

    John Kelly – Director of Golf
    St. Margaret's Golf & Country Club
  • “We are delighted to endorse the Team at My Golf Group as they are innovative, interested and involved with every aspect of our golfers needs when booking a society. The My Golf Group team are extremely professional to deal with and will always assist if there are any queries regards bookings, ideas on how to increase business, following up on enquiries etc. They are extremely attentive and focused on Castlemartyr Golf Resort as a client and we would have no hesitation in recommending them to other golfing facilities in Ireland”.

    Breffnee Costello – Sales & Marketing Director
    Castlemartyr Golf Resort
  • “We have been working with My Golf Group for a number of years and our long standing relationship is a testament to the return on investment achieved through working with the team and their targeted products. By tailoring marketing campaigns to meet our golfing needs and opening up access to their growing database of society and corporate golfers, we have successfully grown our group, membership, open fixtures and green fee business. My Golf Group have been an integral part of our marketing strategy and we will continue to work with them into the future.”

    Marcus Doyle – Golf Club Manager
    Druids Glen Golf Resort
  • “Killeen Castle are proud to be associated with My Golf Group for the last 7 years and within this time our relationship has gone from strength to strength. We are delighted with the exposure and reach that their suite of products gives our golfing facility. We also appreciate the work the team does throughout the year and would have no problem in recommending any golf club to become partners with My Golf Group”.

    Karen Collins – Sales & Reservations Manager
    Killeen Castle
  • “Wicklow Golf Club furthered its business relationship with My Golf Group in 2015 when we agreed to sign up to the Bronze Membership Package. Throughout the initial twelve-month period, we witnessed a significant increase in both society and green fee income as the My Golf Group offering had an immediate impact. A key factor was the database and golfers market that My Golf Group has at its disposal, a market that Wicklow Golf Club simply could not reach independently. The impact on our income streams was clear from the newly formed relationship, with visitor income in 2016 up 32% year on year. This increase was primarily based on the “My Golf Group effect”. Wicklow Golf Club had no hesitation in signing up as a Gold Member in September 2016 to avail of further synergies and marketing solutions which will further drive business for the club as we move into 2017. My Golf Group really are the market leaders when it comes to online golf marketing and facilitate clubs in selling a number of products to a wide (and ever growing) database of members and non-members alike. As a club, we would highly recommend Eoin and the team at My Golf Group”.

    Ray Weatley – Committee Member
    Wicklow Golf Club

Expert Advice

The My Golf Group team has a wealth of experience and through our new 'expert advice columns', we will share thoughts, insights, advice and wisdom on all things golf. We will cover a range of topics such as industry surveys, marketing top tips, operational insights and industry interviews.

Contact Us

The expert team at My Golf Group are on-hand to provide more information or to answer any queries you may have about our services.

Send us a message

Contact Information

Our experienced team are on hand to assist you and we will respond to all queries with 24 hours.

  • My Golf Group
    Unit K3, Maynooth Business Campus,
    Maynooth, Co. Kildare,
    W23 XN75, Ireland

  • 01-9041130